Digital Articles | Insight on all things digital: Innovation, Mobile, Digital Marketing, Digital Strategy, Branding.
Insight on all things digital: Innovation, Mobile, Digital Marketing, Digital Strategy, Branding.
The new digital C-suite is taking advantage of the changing media landscape to help influence key decisions.
#My500Words Day 29 of 31: Direct-to-consumer fashion brands are revolutionizing the fashion industry by eliminating the middleman and selling directly to their consumers online.
#My500Words "Day 18 of 31" There is a mobile revolution today where mobile is ubiquitous and you are either connected or asleep.
Content Marketing is really the only marketing that's left and will always be king!
We are all now real-life Ash Ketchum’s, looking for our Pikachu thru our mobile phones.
More than ever and probably since the introduction of the television and web, our patterns of media consumption have shifted drastically. Thanks to technology, the media universe is increasingly fragmented, making it a lot more difficult for brands, publishers, and entertainment companies to push their messages upon consumers, watchers, and listeners.
Connecting in a Digital World | Today’s digital media helps consumers make better informed choices and decision – while also allowing for quick communication, action and enthusiasm.
The transference of commerce may give rise to a global currency that is rooted in the internet | Electric Money
Dropbox success can be attributed to its ease of use, convenience, and it just worked. Here are some key takeaways that consumers and marketers alike can learn from Dropbox.
"Make it Simple, but Significant"
Can we trust, that when we fall, the brands that we love will be able to catch us - knowing that their business isn't just about the bottom line, but that they genuinely care us them.
“The Internet and its underlying technology are not static phenomena, but instead continue to change over time.”
Technology has changed the way we live. Our worlds have been disrupted, for the greater good or not – the question will always remain subjective.
In part 2 of this series, Connecting in a Digital World, I highlight the impact that technology has on the rise of online activism and social revolutions. We are now connected more than ever before and are uniting on platforms to achieve some specific objective.
This is part one, of a three-part series titled “Connecting in a Digital World”. In this series, I will analyze the yin & yang of the rise of technology and social media, the rise of influencer and crowd cultures, the ambiance and influx of information, and the ubiquitous nature of screens along with the noise that comes with them.
Advertising Week is the "The World's Premier Gathering of Marketing and Communications Leaders". The buzzwords from this years Advertising Week were: Value, Mobile, Wearable's, Technology, and Innovation. In this post, I will provide further insight into what the industry thought leaders are saying about not only the future of advertising but also about the modern consumer in today's connected and always-on world.
The energy that resides in the space of a museum or art gallery is not only inspiring but it is also transforming. Just by being in the “space” surrounded by art, my entire aura and state of mind was transformed and clear of any negativity; a state of mindfulness. MOMA.
This is Part 1 of my Advertising Week recap. As there was so much information to retain, I will give a brief summary for each seminar session that I attended in bullet points. Advertising Week.
Macy’s has utilized mobile location-based technology to engage customers more effectively while in-store. Macy’s is able to better understand the customer needs allowing them to increase customer loyalty and overall improve the customer experience.