4 Steps to Develop Your Personal Brand
By definition, a brand is a name, symbol or design that identifies and differentiates a product from other products (Source: http://www.entrepreneur.com/encyclopedia/branding).We ourselves are our own brands. You may not be aware of it, but everyday we carry our personal brand with us. It is what we say; it’s how we describe ourselves, and how people perceive us. More than ever before, it is important to develop your personal brand. Your personal brand is what separates you from everyone else in the world and what makes you, you. For all professionals, having a personal brand is not only valuable but also necessary. I will provide you with 4 steps you can take to differentiate yourself from the competition by developing your own personal brand.
- Have a Brand Vision
By developing a good personal brand, you can better understand your value while extending your network. The first step to developing your personal brand is to create a personal brand vision that is integrated throughout your personal brand strategy. Your values, passions, skills, goals, and personality should all be included in your brand vision.
2. Engage on Social Media
After you have established a brand vision and brand strategy it is important to create social media profiles, if you don’t have them already, on multiple platforms. Your online presence is your personal brand. Social media is a great way to promote your personal brand by sharing articles, your blog posts, photos, and other messages relevant and consistent with your brand vision. You can use social media to create your identity and establish your reputation. Most importantly, it is important to be active in your social communities. You should post regularly, engage in conversations, and even follow top people and trending topics in your industry.
3.Create a Personal Website
Creating a personal website is a good way to showcase your personality and stand out to recruiters and hiring managers. It is also a great tool to present your past work samples and personal projects. Your personal website is not only an on-line resume, it is an opportunity to show what you have to offer and what you would be like to work with. An example of a good personal website layout is below:
4. Blog, Blog, Blog
Another useful platform is the blog, which is also your own section of the Internet. The blog is also a network opportunity as you build a community of followers. More than ever, it is important to present yourself as a thought leader in your industry. You can use your personal blog to showcase your expertise in your respective field, your creativity, and writing ability. Blogging is an excellent way to stand out to hiring managers.
It is important to have an authentic and consistent message, look, and feel between each platform that you decide to utilize. The journey of your personal brand is and should be about self-discovery. The goal of creating your personal brand should be focused on finding personal and professional happiness. By creating a personal brand you are developing self-awareness of your identity and personality while also developing confidence in your skills. Your dreams and passions are uniquely yours, Be Inspired!