Our Lives Have Been Digitally Disrupted
“Technology has changed the way we live. 60% of digital content is consumed on mobile and mobile is built for conversation." Our lives have been digitally disrupted. Our realities are now lived through our phones. Social networks have become an environment to share opinions, post photos from your recent meal, and to connect with people from all over the globe.
Modern social interactions have been disrupted, as a consequence of the internet and especially mobile platforms. We communicate with friends via text message and social media, browse our phones to find a new date spot, and purchase groceries using apple pay and/or other mobile banking tools. In the reinvention phase of e-commerce “mobile, social, and local have become the driving forces” E-commerce 2016.
It just isn't our way of living that has been disrupted. Traditional ways of doing business have shifted in the digital age. E-commerce has allowed for producers to have direct relationships with their consumers.
This conversational relationship is especially important for brands and consumers alike. E-commerce technology permits for entrepreneurs and businesses to come together online, to exchange ideas, and to produce great products.
“If people are now creating all the media, then, you know, the people have become the platform”. Thanks to digital disruption, the lines have been blurred. Consumers now possess and have obtained this gold like digital power. Brands heavily rely on consumer generated content in order to engage with an audience that is growingly social.
I won’t say that mobile is the future, because it already is a wide presence in our daily lives ever since the introduction of the smart phone. However, the adoption of mobile technology and innovation of mobile has exponentially increased the growth of e-commerce.
Industries who have been operating under the same traditional model for years, such as music and television, now have to adopt to the shifting dynamics in today’s digital world. Record industry execs and musicians now rely on streaming, where album sales are now equivalent to total number of streams/plays.
New business models have emerged out of necessity. For example, Pandora’s freemium business model is due to the increase in music piracy and ubiquitous nature of music itself. Why not provide a limited streaming service where consumers can opt in for more valuable content!
Music is everywhere and will be listened to, illegally or not. Consumers are looking for music that is not only accessible but is direct to their mobile or tablet device. Pandora filled that need and other brands such as Spotify and Tidal have created their own niche.
That’s what’s so great about the internet. Companies such as Uber, Amazon, Alibaba, and Facebook are able to disrupt the traditional way of doing things. Allowing for direct relationships between consumer and producer by creating a marketplace for exchanges.
Today, it is easier to be an entrepreneur than any other time in the history of capitalism. Resources are now accessible, consumers are a click away, and consumer data is readily available.
Digital technology is innovation in its essence. New ways of doing businesses are knocking down the walls built in traditional industries. Our modern and mobile society runs on ideas and innovation. Our worlds have been disrupted, for the greater good or not – the question will always remain subjective.