Not only has the use of mobile for entertainment and communication increased, but there's also been a rise in users utilizing mobile devices to find things, do things, capture things, and share things. According the GoogleThink “Americans now spend 151 minutes per day on smartphones”. This statistic was initially surprising to me, as more likely than not, you aren’t consciously aware of the time that you spend with your phone.
Your phone is now an extended part of your body and not just an external device. We are connected now more than ever before. Over the past few days, I wanted to track my mobile movements in order to become more aware of my experience as a consumer so that I can ultimately become a better marketer. This blog post is titled “Mobile To-Go” due to my final observation that 90% of the time spent on my phone is for when I am on the move, looking for things to do, or need a quick solution to a current problem.
I have segmented my use of mobile into the following three categories: Day-to-Day Survival, Social Life, and Discovery. Below, you will find a brief analysis of my experience with each:
“While navigating unfamiliar territory isn't always very fun, your mobile device makes life on the go a lot easier.” Source:
Living in New York City can be a daunting task, but with the help of mobile banking and transportation apps, life in the city has become a lot easier. Financial applications such as Venmo & Wells Fargo have helped with managing my finances in a city where it’s easy to go for broke. However, the user experience for the Wells Fargo app can be drastically improved by first adapting the design to be more mobile-friendly and also by adding a feature to make it easier to set budgets.
Social media mobile apps have transformed the way we communicate with one another and has revolutionized the modern social landscape. The social media apps that I use the most are Instagram and Facebook, for those “I must share” moments.
“It seems like every day there's a new form of online dating. No matter what type of relationship you're looking for — from the forever kind to the friends-with-benefits kind — there's an app for that!” Source: http://www.popsugar.com/love/Best-Online-Dating-Apps-30583474#photo-30583474
The modern dating landscape has been flipped on its head, as potential dates are now only a swipe away. When it comes to dating, efficiency and immediacy are now the essential as Aziz Ansari explains "Today, if you own a smartphone, you’re carrying a 24-7 singles bar in your pocket."
DiscoveryThanks to our phones it is easier to find a new restaurant, discover new music, search for information, or to find the coolest live show or bar in the city. When it comes to finding new things to do or places to go, mobile has amplified my experience living New York City. Applications such as Yelp, Sosh, and Google search have made it easier to check out a new date spot or the next hip place to party.
The Spotify app has made traveling around NYC less nomadic, as I am constantly plugged into my own personal playlist to my life. It is the customized user experience and ability to easily discover new artist (i.e. Discover Weekly/Recommended for you) that has made me an avid Spotify customer.