A little about myself...
Digital Marketer | Brand Strategist | Blogger
I’m a curious thinker, blogger, and strategist who has experience in building strategic digital marketing campaigns, creating compelling content, and using storytelling to connect brands with people.
I started my career as an intern and then as a Brand Manager at Flagship Agency where I created and executed sales and marketing strategies for top fashion and lifestyle brands such as Pony, Keep Company, Sol Republic, Hex, and SLVDR. After my role at Flagship Agency, I decided to leave the fashion industry to pursue a career in advertising at Outfront Media. As a Sales Assistant at Outfront Media, the third largest out-of-home media company, I managed the coordination of outdoor advertising campaigns and served as the main point of contact for all clients, including top brands such as Red Bull, HBO, Showtime, Burberry, Sonos, McDonald’s.
In the summer of 2016, I graduated from NYU with a Master of Science in Integrated Marketing (3.9 GPA and distinction) and realized my passion for digital marketing, which I choose to concentrate on. On top of my education, in order to be a savvy digital marketer, I invested time into learning the fundamentals of HTML, Adobe Illustrator, and basic SEO principles. These skills allowed me to transition into a content-focused role at 2U as a Special Projects Intern, a tech-ed company that partners with top-universities to power their graduate degree programs.
Most recently, as a Brand Marketing Coordinator at 2U, I was responsible for assisting with the development, communication, and execution of digital marketing campaigns for top university partners that effectively increased leads across multiple channels. Through hands-on experience, I have obtained a solid understanding of digital marketing campaigns, proven to create relevant and engaging content, and mastered the art of building relationships.
I manage and maintain my own personal blog, and also do freelance writing , digital media strategy, and social media consulting.
Get in touch!